SaaS
Membership Portal
Problem Statement
As a member I want to view all my member benefits in one place, engage with the organizational community, while also managing my monthly subscription and firm accounts.
Requirements
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Dashboard
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Community Calendar
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Messaging Center
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Single sign on to 3rd party tech
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Acces`s to forums
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Access to membership academy
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Member Benefits
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Sign up for member benefits
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Add licenses
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Cancel member benefits
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Billing
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Manage
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Community page
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Member engagement
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Sign up for community events
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Firm and Advisor Settings
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Manage personal account
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Manage other users in firm
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Success Metrics
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Increased daily sign in
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Reduced membership churn
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Increase in LTV & MRR
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Billing error reduction
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Increased member benefit sign ups
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Increased attendance at community events
User Personas
This product will be for our four user personas: Early adopter, Fast Follower, Late Adopter, and Laggard, because it is essential that all members have access to their membership.
User Research/Testing
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I Interviewed all company service line directors to align with the goals of each department.
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I interviewed users at each firm phase (preparing, implementing, building, and scaling) to identify what benefits are most important to them
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I conducted A/B testing before dev team hand off
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I conduced user testing after product launch
Collaboration
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The product owner created a PRD
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I conducted user research and UX interviews
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I created LoFi wireframes with listed informational architecture
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The dev team, product owner, and I reviewed user research against LoFi wireframes to determine if new iterations needed to happen
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I created HiFi wireframes and reviewed with executives to discuss how business objectives would be achieved through this design
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I created prototypes and conducted A/B testing with our beta membership participants
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I finalized the prototype iterations and passed off to the dev team with design notes
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I assisted the product owner in QA and then met with the dev team one final time before initial launch.
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Once the portal was launched, I conducted user testing with our internal membership to gain insight
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I updated designs and handed off to the dev team for a feature update
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Once the MVP was launched I also continued to design future features for the portal.
Mapping
The maps that were included in this project were:
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Journey mapping
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Empathy mapping
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Card Sorting
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Behavioral & Psych Mapping






XY Archive
Problem Statement
As a financial advisor, I need to track how I stay compliant with industry standards when electronically communicating with my active or potential clients.
Requirements
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Electronic communication account list
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Defined flagged word list
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Flagged data filtered down
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Flagged data comment section
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Archived monitoring sessions to provide to auditors
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Firm settings
Success Metrics
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Advisors' audit success rate increases
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All electronic communications are being tracked 100% of the time
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Financial Advisors increase their required data monitoring sessions defined by industry standards.
Personas
This product's target market includes all financial advisors who communicate with their active or potential clients through electronic communications. Laggards tend to be excluded from this list, because research shows that laggard financial advisors prefer to interact with their clients in person and through manual paperwork.
User Research/Testing
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Interview users at each firm phase (preparing, implementing, building, and scaling) to identify what benefits are most important to them
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Conduct A/B testing before dev team hand off
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Conduct user testing after product launch
Collaboration
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The MVP had been established when I started this project
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The product owner provided feature requirements
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I conducted user research and UX interviews
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I mapped out informational architecture with the head developer
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I created HiFi wireframes
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The dev team, product owner, and I reviewed user research against HiFi wireframes to determine if new iterations needed to happen
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I reviewed HiFi wireframes with executives to discuss how business objectives would be achieved through this design
-
I created prototypes and conducted A/B testing with our beta membership participants
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I finalized the prototype iterations and passed off to the dev team with design notes
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I assisted the product owner in QA and then met with the dev team one final time before initial launch.
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Once the the new features were launched, I conducted user testing with XY Archive users
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I updated designs and handed off to the dev team for a feature update
Mapping
The maps that were included in this project were:
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Journey mapping
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Empathy mapping
-
Card Sorting
-
Behavioral & Psych Mapping






AdvicePay
Problem Statement
As a financial advisor I want to automate the process of sending industry compliant invoices and requirements to my clients during the financial planning process.
Requirements
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Align all list views and progress buttons to filter into one place
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Align client contact records to automated workflow process
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Automated payment workflow that works for both small and enterprise firms
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Create automations that trigger requirements and payments to be sent to client at appropriate times
Success Requirements
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Increased on-time payments from clients
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Increased successful financial audits
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Improved metric tracking in enterprise firms
User Research/Testing
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Interview financial advisor firm owners
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Conduct automated workflow prototype user testing
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Conduct A/B testing before dev team hand off
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Conduct user testing after product launch
Personas
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Solo financial advisor firm owners
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Financial advisor partnered firms
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Enterprise financial advisor firms
Collaboration
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The MVP and updated features had been established when I started this project
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The product owner provided feature requirements
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I conducted user research and UX interviews with enterprise firms
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I mapped out informational architecture with the head developer
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I mapped out user flows per enterprise and retail persona
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I reviewed maps with the product owner
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I created HiFi wireframes to determine if new iterations needed to happen
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I reviewed HiFi wireframes with product owner and dev team to discuss how business objectives would be achieved and how the use case would improve through this design
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I created prototypes and conducted A/B testing with our beta enterprise participants
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I finalized the prototype iterations and passed off to the dev team with design notes
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I assisted the product owner in QA and then met with the dev team one final time before the feature launch.
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Once the the new features were launched, I conducted user testing with enterprise customers
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I updated designs and handed off to the dev team for a feature update
Mapping
The maps that were included in this project were:
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User Flows
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Empathy mapping
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Behavioral & Psych Mapping






PTC
Problem Statement
As a Product Line Manager I need a system that is more user friendly, while still allowing me to complete the necessary tasks.
Requirements
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Update seasonal line sheet page to reflect all design options
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,Update Body of Measurement (BOM) page to make it easier to create and add measurements
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Update Construction page to make it easier to add fit details, images, and instructions
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Update Details page to make it easier to add in hardware, fabrics, colorways, and quantities and
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Update image page to make it easier to upload and edit images.
Success Requirements
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Improve product development time
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Reduce product development costs
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Improve user experience
Personas
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Enterprise Global Product Line Managers
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Product Developers
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International Production Facilities
Collaboration
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This was an established product used by major companies like Ralph Lauren and Adidas.
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The product owner provided feature requirements
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I worked closely with the product owner, the dev team, and a project manager. I also had 16+ years of experience in the garment industry, so I was pulled onto this project as a SME.
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Research was provided for me
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I created LoFi wireframes and met with the project team on a daily basis to shape the user flows.
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Once approved, I created HiFi wireframes to show their executive team.
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Being that I was brought onto this project as an SME and a UI designer, I was not part of the A/B testing, although I created the UI for the A/B testing.





